Cleaning Business – Launching and Growing
|August 1, 2023
Starting a business is no easy task, and navigating which industry you want to focus on can be a tough task in itself. There are so many routes to go, but many are oversaturated and require a large upfront investment to see any results. Where do you start, then? Ask yourself what services most people, venues, and businesses need; you will always land on cleaning services. Here is a look into the next steps you can take to turn others’ messes to your successes:
Establish Your Services
Starting a cleaning business can mean a lot of different things: you can choose to focus on interior cleanings like floors and walls, offer window cleanings, professional sanitation, exterior clean up and trash removal, and so much more.
It is best to start with a skill or tool you already have. Once you decide to offer a specific service, like pressure washing, you can begin to invest in the right tools and cleaners required to do a professional job. This ensures that you can provide a quality service without throwing thousands of dollars into all kinds of tools at the start. Once you find that the service you chose is starting to gain traction, you can invest your profits into expanding your services and growing your staff. The biggest thing to remember is to start with skills you know, do not get in over your head, and focus on providing a great service before expanding dramatically.
Find Clients
When you offer quality services, recommendations from past clients to new ones will grow your clientele. But where do you get clients in the first place? It is important to start with the basics: create a website or social media account for your business to increase your chances of reaching people who need your services. Be sure that no matter what form you deliver your information (Facebook, a business website, business cards, flyers) that you have a phone number and email that you check often. It is one thing to get exposure to potential clients, but it is most important to communicate quickly to those inquiring about potential bookings.
Once you have secured your first few clients, be sure to offer long term packages to keep a client beyond just a one time clean up. Offer discounted packages for service bundles: a long term client is secure, consistent, and you have a higher chance of them recommending you to other people they know. Building a relationship with clients is just as important as finding new ones!
As you grow your clientele, be sure to document successes along the way. Take pictures to share on social media and encourage happy customers to leave reviews for your team. The higher your rating and the more people you have to back up your services, the more confidence others will have when choosing you over other competitors.
Plan for Success
A successful business does not stop at securing clients and offering great services. You must be organized, proactive, and communicate effectively between all partners and clients too. Set up a business calendar to ensure you never miss a service, be sure to plan and communicate periods of vacation time to your clients in advance. It is important that as you continue to grow as a business, save and spend your profits wisely. Do research on new technology and services you can offer as your budget allows, but be cautious to not get in over your head and sacrifice quality for quantity.
As a fellow cleaning service business, we speak from years of experience when offering this advice. We chose to be in this industry for a reason, and we welcome you to years of success!
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